Transforming car selling with transparency & trust
Founded on the belief that car selling should be transparent, fair, and empowering. We’re revolutionising the automotive marketplace with innovative technology and genuine care for our customers.
Our founding vision
In 2019, our founders experienced the frustration of traditional car selling firsthand. Hidden fees, unclear valuations, and limited options left them feeling powerless in what should have been a straightforward transaction.
That experience sparked a mission: to create a platform that puts choice and transparency at the heart of every car sale. We envisioned a world where sellers could choose between instant convenience and maximum value, with complete clarity about their options.
Today, Motorit represents the intersection of automotive expertise and cutting-edge technology, delivering on that original promise to transform how people sell their cars.
Meet our leadership team
Combining decades of automotive industry expertise with cutting-edge technology leadership to deliver exceptional customer experiences.
Paul Macatonia
Chief Executive Officer
Former automotive industry executive with 15 years at leading dealership groups. Passionate about bringing transparency to car transactions.
Emily Brick
Chief Operating Officer
Former automotive industry executive with 15 years at leading dealership groups. Passionate about bringing transparency to car transactions.
Paul Macatonia
Chief Executive Officer
Former automotive industry executive with 15 years at leading dealership groups. Passionate about bringing transparency to car transactions.
Our innovative approach
We’ve revolutionised car selling through dual-path monetisation, advanced technology, and genuine transparency.
Instant Sale Path
For customers who prioritise convenience and speed, we offer immediate valuations and same-day transactions with guaranteed payment.
Premium Listing Path
For those seeking maximum value, our £20 premium service includes professional photography, multi-platform advertising, and competitive bidding.
Our journey in numbers
From startup to market leader – key milestones that define our growth and customer impact.
2019
Company Founded
Started with a vision to transform car selling
£2.8M
Extra Value Delivered
Additional returns generated for customers
50,000+
Happy Customers
Satisfied sellers across the UK
4.8★
Customer Rating
Based on 12,000+ verified reviews
Our customer impact
Measuring success through the real value we deliver to our customers every day.
£2.8M
Total Extra Value
Additional returns generated for customers through our premium listing service compared to instant offers.
847,000
Hours Saved
Time saved by customers who chose our instant sale option instead of traditional private selling methods.
96%
Stress Reduction
Customers report significantly reduced stress levels compared to traditional car selling experiences.