Privacy Policy
Effective date: 5th August 2025
At Motorit, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or communicate with us.
1. Who We Are
Motorit.co.uk is a UK-based platform that helps individuals buy or sell vehicles. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Information We Collect
We may collect the following types of information:
- Personal Information You Provide:
- Name
- Email address
- Phone number
- Vehicle details (e.g. make, model, registration number)
- Location/postcode
- Payment details (if applicable)
- Automatically Collected Data:
- IP address
- Browser type and version
- Device type
- Referring website
- Pages visited
- Time spent on the site
- Cookies and tracking data (see our Cookies Policy)
3. How We Use Your Information
We collect and process your data for the following reasons:
- To provide and manage our services
- To contact you regarding enquiries, valuations or offers
- To personalise your experience on our website
- To improve our website performance and usability
- For marketing and promotional purposes (with your consent)
- To comply with legal obligations
4. Legal Basis for Processing
We process your personal data on one or more of the following legal grounds:
- Consent – when you opt-in to receive emails or marketing
- Contract – when necessary to provide you with services you’ve requested
- Legal obligation – when we are required to process your data under the law
Legitimate interest – to operate, improve, and market our services responsibly
5. Sharing Your Information
We do not sell your personal information. However, we may share your data with:
- Trusted partners (e.g. valuation or payment providers)
- IT service providers for website and database hosting
- Legal or regulatory authorities if required by law
- Marketing platforms (e.g. Google, Facebook) if you’ve given consent for targeted ads
All third parties are required to handle your data securely and lawfully.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
For example:
- Enquiry and valuation data: up to 12 months
- User accounts: active until you request deletion
- Marketing opt-ins: until you unsubscribe
7. Your Rights
Under the UK GDPR, you have the following rights:
- Right to access – request a copy of your personal data
- Right to rectification – correct inaccurate or incomplete data
- Right to erasure – request deletion of your data (in some cases)
- Right to restrict processing – limit how your data is used
- Right to object – to certain uses, such as direct marketing
- Right to data portability – request a copy of your data in a transferable format
To exercise these rights, email us at: privacy@motorit.co.uk
8. How We Protect Your Data
We take data security seriously. Your information is protected through:
- Secure server hosting (HTTPS/SSL)
- Regular system updates
- Access controls and encryption
- Staff training and internal data protocols
While we take every reasonable step to safeguard your data, no system can be 100% secure. Please be cautious when sharing information online.
9. External Links
Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective date.” Continued use of our website implies acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us:
Email: privacy@motorit.co.uk
Postal Address: 7 Bell Yard, London, England, WC2A 2JR, United Kingdom